122 tonnes of cigarette litter is dropped every day in the U.K. which is equivalent to 30.5 Elephants in mass.
Users: Mature smokers.
I created this concept packaging on hearing that cigarette waste is the biggest form of litter in the U.K. The second being chewing gum.
In other countries, like Japan, most smokers carry an external pouch with them, to put their cigarette butts into.
Realising that we have different cultural habits from our Japanese counterparts, and from research which led me to understand the smoker, I designed a new box which allows the user to dispose of their cigarette end in a safe and green way